Why repetition is important if you want to build your brand
Sunday, March 23rd, 2008There are many aspects to building a brand, but I want to highlight one based on observing real life examples of people I have seen do it – Lord Karan Billimoria, Sir Robin Saxby, and Papa CJ.
Depending on your walk of life, you may know one or more of these. This article has been triggered as a result of seeing the Indian stand-up comedian Papa CJ last week. I will touch on the other two individuals after talking about him. (more…)