Nitin’s insights..

‘Entrepreneurship’ has become a key buzzword in many circles and a national enterprise academy is even being launched in the UK next year.  Whatever you might do to learn about entrepreneurship and starting your business, there are some important basics that any would-be entrepreneur must answer before even considering starting a business.

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There are many aspects to building a brand, but I want to highlight one based on observing real life examples of people I have seen do it – Lord Karan Billimoria, Sir Robin Saxby, and Papa CJ.

Depending on your walk of life, you may know one or more of these. This article has been triggered as a result of seeing the Indian stand-up comedian Papa CJ last week. I will touch on the other two individuals after talking about him. (more…)